| As hard as it may to believe, many businesses still underestimate the power of a well designed, informative website. On the other hand, savvy businesses understand the importance of having a web presence, including having a visually appealing website with relevant content, relative to their ability to establish a solid reputation and market their business. For example, how many times have you made instant judgments about a business based solely on its website, or lack thereof? The reality is that we live in a digital era and federal contractors, although not always subject to traditional sales/marketing processes, are not exempt from the need to have a web presence. With that being said, there are certain things/features that we would recommend federal contractor websites in particular should include. |
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By: Kelsie Chong
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