Capability Statement: What It Is And Why You Should Have One

Some of our readers may be wondering what a Capability Statement is, and I don't blame you.  I will openly admit that before I began working with government contractors, I would have wondered the same thing.  To put it simply, a Capability Statement is a company's resume.  More specifically, it is a 1-2 page document that clearly and succinctly describes (often in outline format) the company, its capabilities and its expertise.  More importantly, the Statement should differentiate the company from its competitors and identify why it is is the best company to be selected by the government to complete the task at issue.   If you are a government contractor, having a Capability Statement is a must.

Our Capability Statement

The various reasons for having a Capability Statement include:

• Many government agencies require that a Capability Statement be submitted with bids/proposals;
• Prime contractors may require subcontractors to provide one before entering into a Teaming Agreement or otherwise agreeing to work with the subcontractor;
• It is a prepared, readily available statement/document that can be used for advertising/promotional purposes;
• Great for networking events, sales calls, matchmaker events;
• Can be tailored to suit specific audiences;
• Can be used in a business plan;
• Can be posted on your website;
• Can be used to obtain capital or financing;
• They can be used in the non-government contracting context as well.

In general, a Capability Statement should contain the following information:

• Company overview (history, mission, values)
• Relevant corporate information (DUNS number, NAICS codes, applicable licenses, special certifications)
• The company's skills and qualifications (core competencies, past performance examples, list of products and/or services)
• Experience of key personnel (project-specific or general management)
• Contact information (best person to contact regarding the information and/or procurement)

Here are a few other general tips for Capability Statements:

• For personal delivery (versus electronic delivery), consider using glossy or thick paper;
• Keep the entire statement to no more than 2 pages (1 page is preferable);
• Utilize bullet points and clear, concise statements;
• Use graphics and colors;
• If using colors, consider maintaining a consistent theme across your marketing profile (i.e., business cards, letterhead, website);
• Be creative but truthful in terms of the information provided;
• Do not include proprietary company information;
• Do understand your audience and be sure to tailor the information contained in the Statement for specific uses/purposes.

For more information about Capability Statements and how Holomua Consulting Group can help your business put one together, please contact us today at (808) 369-9710 or through our Contact link.

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